We get it. You’re probably reading this right now because we popped up in your Facebook feed, perhaps in a business group you follow. And that’s fantastic! Facebook is great for connecting, sharing, and yes, even for us to get this message out to you. Many businesses, with the best of intentions, set up a snazzy Facebook page and think, “Alright, my online presence is sorted! That’s where the customers are!”
But here’s a little secret, whispered by billions of smartphone users every day: your customers are often a little… well, lazy. (And we say that with love, because who isn’t, sometimes?)
Think about it. When you need to find something, anything, what’s your first move? Do you scroll endlessly through social media feeds, hoping to magically stumble upon the exact thing you need? Or do you pull out your phone, utter a quick command into the void, or type a few keywords into a search bar?
Exactly.
Your customers are doing the same thing. They’re Googling! They’re typing “best vegan tacos near me” or “reliable electrician [your town]” or “who can help me fix my leaky faucet before my house becomes a pond?” They’re looking for solutions, and they’re looking for them now.
The “People Also Asked” Phenomenon: Google’s Crystal Ball
Google, bless its algorithmic heart, is practically a mind-reader. It doesn’t just give you results; it also suggests “People Also Asked” questions. And guess what? These are real questions, from real people, often revealing exactly what your potential customers are pondering. Rarely, if ever, is the answer to those pressing questions, “You should check out this company’s Facebook page!”
Why? Because Google and other search engines are designed to connect intent with information. Facebook, on the other hand, is generally about connection and discovery within a social sphere. They’re two different beasts.
The Cold, Hard (But Hilarious) Truth of Analytics
If you’re one of the savvy businesses tracking your website analytics (and if you’re not, let’s talk!), compare the search volume for terms related to your business with the number of views your recent Facebook posts are getting. Go ahead, we’ll wait.
See that? The numbers often tell a very different story. Far more people are actually looking for you on search engines first, often with a clear need in mind. Your Facebook posts are fantastic for nurturing existing relationships and building a community, but they rarely capture that initial, “I need a solution right this second!” moment.
So, while we appreciate the vibrant energy of Facebook (and hey, it brought you to us!), remember: your website is your home base, your 24/7 digital storefront, and the place where customers go when they’re truly on the hunt. Make it easy for them to find you there. Otherwise, you’re essentially playing a never-ending game of hide-and-seek, and your lazy-but-lovable customers might just give up and go find someone else. Let’s make sure they find you!
