The cost of KeyBuzz Digital’s services varies depending on the scope of work. We offer free consultations to discuss your specific needs and goals.

KeyBuzz Digital is a digital marketing agency that specializes in helping small businesses and mid-sized companies of all verticals take their business to the next level. We have a strong background in working with businesses in the hospitality and tourism industry, but we also have experience working with businesses in a wide range of other industries, including healthcare, finance, retail and technology, and retail. We understand that every business is different, so we take the time to get to know your business and your specific goals. We then develop a custom digital marketing strategy that is tailored to your needs and budget.

If you are to take your business to the next level, we encourage you to contact KeyBuzz Digital for a free consultation. We are committed to helping our clients achieve their business goals, and we have a proven track record of success. We have helped our clients increase website traffic, generate more leads, and increase sales.

It’s important to know if your current website provider is truly supporting your business and helping you succeed. Ask yourself:

• Is my website content fresh, relevant, and optimized for SEO?
• Are they bringing me new ideas or just waiting for me to tell them what to do?
• Do they give me regular updates on how my website is performing?
• Are they clear about what they’re doing and why?
• Is my website helping drive more traffic, leads, and sales?

If you’re not sure or feel like they aren’t meeting your expectations, it might be time for a change. For more tips, check out our article, Questions to Check In With Your Current Website Provider, and see how to spot red flags and find better solutions.

At KeyBuzz Digital, we’re here to bring fresh ideas, keep you informed, and help your website drive real results. Let’s talk about how we can help!

At KeyBuzz Digital, we take a unique approach that goes beyond what many vendors offer. While all agencies may work from a shared understanding of what it takes to achieve page 1 placement in search results, we go a step further:

• Pure Focus on Digital Marketing: Unlike agencies that try to sell you logos, collateral materials, and other graphic design services, we focus exclusively on digital marketing and omnichannel strategies. Our priority is getting your business to page 1 of search results—and keeping it there. This focus ensures we are never distracted from our main goal: growing your audience, growing your business, and growing your bottom line.
• Transparency and Education: You’ll never be left in the dark. We take the time to explain what we’re doing and why, so you understand the strategies in place and can confidently buy into the process. We avoid the “trust us, we’re the experts” mentality, fostering collaboration and trust.
• Customer-Centric Focus: Your success is our success. We prioritize long-term partnerships and aim to become a trusted advisor and a relied-upon member of your team.
• Holistic Omnichannel Strategy: We align all digital channels—SEO, social media, paid ads, reputation management, and more—to work together for maximum impact.
• Tailored Solutions: Every strategy is customized to meet your unique business goals, audience, and market.
• Proactive Communication: We provide regular updates, detailed reporting, and actionable insights to keep you informed every step of the way.
• Content Freshness and Optimization: We ensure your website and digital content stay updated, relevant, and optimized for both customers and search engines.
• Advanced Reputation Marketing: Beyond review monitoring, we incorporate guest sentiment into your marketing strategy, encourage more reviews, and use feedback to promote your strengths and key selling features.
• Proven Expertise Across All Sizes: With over 15 years of experience supporting businesses coast to coast, from small local companies to global brands, we bring the expertise and flexibility to meet your needs.

At KeyBuzz Digital, we focus on what truly matters—growing your visibility, driving your results, and making your success our top priority. Let’s create a partnership that delivers real, measurable growth for your business!

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KeyBuzz Digital is a Virginia-based digital marketing agency serving businesses locally and nationwide. From the New River Valley to Roanoke, Southwest Virginia, and beyond, we help businesses of all sizes build a strong online presence and achieve measurable results.

Here’s what sets us apart:

• Holistic, Omnichannel Approach: Unlike many agencies, we take a comprehensive view of your digital presence, ensuring all channels—SEO, social media, paid advertising, reputation management, and more—work together seamlessly to maximize impact.
• Customer-Centric Focus: We prioritize your unique goals, audience, and needs, crafting strategies that deliver personalized, meaningful results for your business.
• Extensive Experience: With over 15 years of experience supporting businesses coast to coast, we’ve worked with companies of all sizes—from small, family-owned local businesses to global brands—helping them thrive in competitive markets.
• Comprehensive Services: From website optimization to analytics-driven campaigns, we provide a full suite of services tailored to your specific needs.
• Transparent Communication: We provide regular updates and actionable insights, so you’re always in the loop about your marketing performance.
• Local Expertise with Nationwide Reach: While we’re proud to serve businesses in SW Virginia and the New River Valley, we also have the tools and experience to support businesses across the U.S.

At KeyBuzz Digital, we combine a personalized, customer-focused approach with a proven track record of success, making us the ideal partner to grow your business. Let’s create something amazing together!

KeyBuzz Digital has the capabilities and experience to support businesses nationwide. While we are proud to be a Virginia-based digital marketing agency, we work with businesses of all sizes—from local favorites in the New River Valley to dynamic enterprises in the NoVa region and beyond. No matter where your business is located, we’re here to help you succeed online.

If you’re not satisfied with the results, we’ll work closely with you to understand your concerns and identify areas for improvement. At KeyBuzz Digital, your success is our priority, and we’re committed to delivering measurable results that align with your goals.

Our process includes:

1. Open Communication: Discussing what’s not meeting expectations and revisiting your goals.
2. Strategic Adjustments: Making necessary changes to campaigns, strategies, or tactics to improve outcomes.
3. Ongoing Collaboration: Providing clear updates and working with you to ensure we’re moving in the right direction.

Your feedback is essential, and we’re dedicated to refining our approach until you’re satisfied with the results.

We monitor your online reputation by actively tracking reviews, ratings, and customer feedback across major platforms like Google, Yelp, TripAdvisor, and social media channels. Our process includes:

1. Sentiment Analysis: Assessing customer feedback to identify trends and areas for improvement.
2. Response Management: Crafting timely, professional responses to reviews to build trust and demonstrate excellent customer service.
3. Ongoing Reporting: Providing regular updates on your reputation metrics, so you always know how your business is perceived online.

We are experienced in leading reputation management tools such as Revinate, BirdEye, and Medallia, ensuring we leverage the best technology to protect your brand and foster customer loyalty.

KeyBuzz Digital is your go-to for all things web, including websites for small businesses! Whether you need a stunning website built from scratch or want to enhance an existing one to attract more customers, we’ve got you covered. Our custom website plans are tailored to your unique needs and goals, with clear pricing provided after a detailed discussion about your business. Let us help you create a website that works as hard as you do!

We track key performance indicators (KPIs) aligned with your specific goals to measure success. These may include website traffic, lead generation, social media engagement, review ratings, conversion rates, and brand awareness. Regular reports keep you informed of your progress and ensure we stay on track to achieve your objectives.

We understand that every business has unique marketing needs. That’s why we offer a wide range of digital marketing services available a la carte, allowing you to customize a plan that fits your budget and priorities.

Here are just a few of the services we offer:

• SEO Optimization
• Content Marketing
• Social Media Management
• Email Marketing
• Reputation Management
• Website Design & Development
• Online advertising
• Digital Marketing Training
• Task Force/Project Support
• Photoshoot Oversight
• Digital Due Diligence Evaluations

Can’t find the specific service you’re looking for? Just ask! We’re always happy to discuss your needs and create a custom solution.

We offer a range of SEO services including on-page optimization, keyword research, link building, and technical SEO audits. We focus on white-hat SEO practices to ensure your website ranks organically and sustainably.

Yes, paid marketing is a powerful tool for accelerating growth, and we offer a variety of options, including search engine marketing (SEM), social media advertising, and display advertising. For our hospitality partners, we have extensive experience managing Expedia TravelAds, as well as brand-paid advertising programs like Boost, Ignite, Plus, and more. We handle everything from campaign setup to ongoing optimization, ensuring your ads deliver maximum ROI and measurable results.

Our free consultation allows us to understand your business goals, current online presence, and target audience. We’ll discuss your specific needs and recommend the most effective digital marketing strategies to achieve your desired results.

Absolutely! We understand that every business is unique. We’ll work with you to develop a customized plan that includes the services you need most to achieve your goals.

KeyBuzz Digital specializes in helping hotels maximize their online presence and drive measurable results. Here’s why you should partner with us:

• Extensive Brand Experience: We’ve worked with top hospitality brands, including Marriott, Hilton, IHG, and Hyatt, as well as independent and lifestyle properties. Our deep understanding of brand standards ensures your property aligns with corporate guidelines while standing out locally.
• Proven Expertise: With experience supporting over 400 hotels, resorts, and revenue centers—including restaurants, spas, golf courses, and conference centers—we understand the unique challenges of hospitality marketing.
• Comprehensive Solutions: From SEO and website optimization to OTA management and review responses, we offer tailored strategies for every aspect of your digital presence.
• Hospitality-Focused Tools: We’re skilled in using industry-leading platforms like Revinate, Cendyn/HeBS, Vizergy, and Tambourine to deliver effective results.
• Custom Strategies: Our services are tailored to your property’s unique needs and goals, ensuring personalized support and maximum ROI.

Choose KeyBuzz Digital to elevate your hotel’s digital marketing and turn your online presence into a powerful driver of bookings and guest loyalty.

Brand site optimization ensures your hotel’s website stays fresh, relevant, and engaging for both search engines and potential guests. While brand content often isn’t regularly updated by the corporate brand support teams, maintaining up-to-date and engaging content is typically the responsibility of the property itself.

By regularly updating content—such as optimizing image captions, highlighting key demand drivers, and featuring seasonal offers—you create a dynamic online presence that reflects what your property has to offer right now.

The goal is to:

• Improve SEO: Fresh, relevant content boosts search rankings, making it easier for guests to find you.
• Engage Visitors: Showcase what makes your property unique and appealing, from amenities to local attractions.
• Drive Bookings: Highlight demand drivers and promotions that encourage guests to book directly.

Consistently optimizing your hotel brand site ensures it performs at its best, helping your property stand out and capture more bookings.

KeyBuzz Digital offers tailored solutions for hotel openings and conversions, including pre-opening digital strategies, website content development, SEO optimization, social media campaigns, and ensuring all digital assets are aligned with brand standards. This ensures a smooth launch and immediate visibility in your target market.

Yes, we offer hotel review response services to help you manage and enhance your online reputation. But we go beyond just responding to reviews—our reputation marketing services take a comprehensive approach to leverage guest feedback as a powerful marketing tool.

Our services include:

• Monitoring Reviews: Tracking reviews across platforms like Google, TripAdvisor, Expedia, and social media to stay updated on guest feedback.
• Crafting Professional Responses: Writing thoughtful, personalized responses to both positive and negative reviews that align with your property’s tone and brand standards.
• Driving More Reviews: Implementing strategies to encourage guests to leave reviews, boosting your visibility and credibility.
• Incorporating Sentiment: Using review sentiment analysis to inform content strategies and website optimizations, ensuring guest feedback drives meaningful improvements.
• Highlighting Strengths: Crafting responses that promote your hotel’s key selling features, turning reviews into a tool to attract future guests.

By combining thoughtful review responses with strategic reputation marketing, we help you build trust, enhance your brand, and drive more bookings.

Yes, we have extensive experience optimizing Online Travel Agency (OTA) profiles to help businesses maximize visibility and bookings. Our approach includes:

• Profile Optimization: Ensuring all content, images, and descriptions are accurate, engaging, and aligned with brand standards.
• Content Score Maximization: Focusing on achieving maximum optimization content scores in platforms like Expedia Partner Central and Booking.com’s extranet portal to secure optimal visibility.
• Content Updates: Highlighting promotions, packages, and seasonal offers to attract more guests.
• Performance Monitoring: Tracking and analyzing OTA metrics to identify opportunities for improvement.

By leveraging our expertise with leading OTAs like Expedia, Booking.com, and others, we ensure your property is positioned for success, turning visibility into conversions.

We’re experienced with a wide range of CMS platforms to support digital marketing strategies, including popular options like WordPress, Wix, SquareSpace and Adobe Experience Manager, as well as brand-specific systems like Marriott’s MDS Product Catalog and Hilton’s OHW and PiM CMS. Additionally, we have extensive experience with leading hospitality website platforms such as Cendyn/HeBS, Milestone, Vizergy, and Tambourine. This expertise allows us to seamlessly work across various platforms to meet the unique needs of your business and drive results.

We’ve worked with leading hospitality brands like Marriott, Hilton, IHG, and Hyatt, as well as independent and lifestyle properties. To date, we’ve supported over 600 hotels and resorts, including their outlets and revenue centers such as restaurants, spas, golf courses, and conference centers. Our extensive experience spans independent properties to large portfolios, giving us a deep understanding of the unique challenges and opportunities within the hospitality industry.

Think of a Digital Presence Audit as an investment in productivity, efficiency, and long-term profitability.

Here’s how it impacts your bottom line:

• Increases Sales Potential: Boosts lead generation and conversion opportunities.
• Enhances Customer Satisfaction: Improves online experiences, encouraging repeat business.
• Saves on Marketing Costs: Better organic placement reduces the need for extra ad spend.
• Optimizes Resource Allocation: Pinpoints where to focus your limited marketing budget for maximum impact.

It’s a smart way to make your marketing efforts more effective and your business more profitable. Ready to get started? Contact KeyBuzz Digital for a free consultation!

While a Digital Presence Audit provides valuable insights and a prioritized action plan, it’s most effective as part of an ongoing strategy. Digital trends, search engine algorithms, and customer behaviors are constantly changing, so regular/ periodic audits help you stay competitive and adapt to these shifts.

That said, a one-time audit can still be a great starting point to identify quick wins and lay the foundation for long-term improvements.

Want to see immediate impact or build a lasting strategy? Contact KeyBuzz Digital for a free consultation!

Absolutely! A Digital Presence Audit is relevant for businesses of all sizes and industries. Whether you’re a local shop, a restaurant, a service provider, or an online brand, your online presence plays a critical role in attracting and engaging customers.

The audit is tailored to your specific needs, addressing the platforms and strategies most important to your business. It helps you identify what’s working, where improvements are needed, and how to stay competitive in your market.

Ready to see how an audit can benefit your business? Contact KeyBuzz Digital for a free consultation!

Yes, a Digital Presence Audit not only identifies areas for improvement but also provides specific, actionable solutions tailored to your business. It includes a prioritized action plan to help you focus on the most impactful changes first for immediate results.

By breaking key opportunities into manageable steps, the audit makes it easy to tackle tasks like improving your website, boosting SEO, updating listings, or enhancing social media engagement—all designed to deliver quick and meaningful progress.

The time it takes for a Digital Presence Audit depends on the size of your business and the complexity of your online presence. For most small to medium-sized businesses, the process typically takes 1 to 2 weeks.

This allows enough time to thoroughly evaluate your website, SEO, social media, online listings, reputation, content strategy, and analytics, and to deliver actionable insights for improvement.

Need a clear timeline for your audit? Contact KeyBuzz Digital for a free consultation!

A Digital Presence Audit improves customer experiences by ensuring your online interactions are seamless, accurate, and engaging.

Here’s how:

• Easy Navigation: Fixes website speed, mobile-friendliness, and usability.
• Accurate Info: Ensures business details like hours and location are always correct.
• Engaging Content: Refines messaging to connect with your audience.
• Better Feedback: Monitors reviews to show customers they’re valued.
• Consistency: Aligns your brand across all platforms.

The result? A smoother, more satisfying experience for your customers. Contact KeyBuzz Digital for a free consultation!

A Digital Presence Audit is important because it gives you a clear picture of how your business appears online. It’s like a check-up for your online efforts, helping you understand what’s working, what’s not, and where you can improve.

Here’s why it matters:

• Stay Competitive: A strong digital presence helps you stand out in a crowded market.
• Boost Visibility: Improve how easily customers find you on search engines, social media, and directories.
• Enhance Customer Experience: Ensure your website and content are user-friendly and engaging.
• Protect Your Reputation: Keep your business info accurate and respond to reviews effectively.
• Optimize Your Strategy: Use data to focus your time and resources on what really works.

A Digital Presence Audit gives you the insights you need to make smarter decisions and connect better with your audience. Ready to improve your online presence? Contact KeyBuzz Digital for a free consultation!

The Digital Presence Audit is like a health check for your online presence. It takes a holistic look at your business’s online efforts, identifying strengths and spotting opportunities for improvement.

Here’s what it covers:

• Website Performance: Is your site fast, mobile-friendly, and easy to use?
• SEO (Search Engine Optimization): Are your keywords and backlinks helping people find you?
• Social Media: Are your profiles consistent, optimized, and engaging?
• Online Listings: Is your info accurate on platforms like Google and Yelp?
• Reputation Management: Are you keeping up with reviews and feedback?
• Content Strategy: Is your content interesting, shareable, and on point?
• Analytics: Are you tracking the right numbers to make smart decisions?

It’s a deep dive into how your business shows up online, helping you understand what’s working and where you can improve. Want to see how your business stacks up? Contact KeyBuzz Digital for a free consultation!

A Digital Presence Audit is like a health check for your online presence. It looks at how well you perform in areas that search engines measure and where your customers might be searching for you. The audit identifies opportunities to improve your visibility, engage your audience, and boost results.

This audit typically reviews:

• Website Performance: Is your site fast, mobile-friendly, and user-focused?
• Search Engine Optimization (SEO): Are your keywords, meta tags, and backlinks helping your rankings?
• Social Media: Are your profiles optimized, consistent, and engaging?
• Online Listings: Is your business information accurate across platforms like Google and Yelp?
• Reputation Management: Are you monitoring and addressing reviews and customer feedback?
• Content Strategy: Is your content engaging, shareable, and relevant to your audience?
• Analytics and Insights: Are you tracking the right metrics to guide your decisions?

Need help with a customized Digital Presence Audit? Contact KeyBuzz Digital for a free consultation!

Omnichannel simply means offering a smooth and joined-up experience for your customers across all channels, whether that’s online (website, social media) or offline (storefront, phone call).

Think of it like a well-designed park with different pathways. No matter which path a visitor takes, they can still get where they want to go and have a good experience.

Omnichannel helps ensure your customers have that same positive experience, no matter how they interact with your business.

Our report provides a comprehensive analysis of the target’s digital landscape, including: Brand Reputation & Social Media: Analysis of online reviews, social media engagement, and local search ranking. Technical Website Audit: Assessment of website platform, security, speed, mobile responsiveness, and conversion rate optimization. Strategic Partner Review (Hospitality): Analysis of Online Travel Agency (OTA) performance and visibility (For Hospitality clients). For non-Hospitality clients, this section would be replaced with an analysis of relevant strategic channels (e.g., e-commerce platforms, industry-specific marketplaces). Products & Vendor Management: Identification of digital marketing tools used and assessment of their effectiveness.

Yes! I can help implement schema markup on your website to improve your search engine visibility and enhance your presence in search results. My services include:

1. Schema Audit: Identifying the types of structured data your site needs based on your business type and goals.
2. Schema Implementation: Adding structured data like Local Business, Product, FAQ, Event, or Review schemas using best practices.
3. Testing & Validation: Using tools like Google’s Rich Results Test to ensure the markup is error-free and optimized.
4. Ongoing Support: Monitoring and updating schema as your business evolves.

With proper schema markup, your website can attract more clicks and provide valuable information directly in search results.

Need help with schema? Contact KeyBuzz Digital for a free consultation, and let’s make your website stand out!

Your website might not have schema for these reasons:

1. You may not be aware of schema or its benefits.
2. It requires technical expertise to implement, which your team might lack.
3. Your website builder or CMS doesn’t support it without plugins or custom coding.
4. Schema may have been overlooked if SEO hasn’t been a focus.

How Can I Check if My Website Has Schema Markup?

To check if your website has schema markup, follow these steps:

1. Use Google’s Rich Results Test
   • Visit Google’s Rich Results Test.
   • Enter your website URL or a specific page link and run the test.
   • The tool will display any schema present and highlight errors or missing elements.
2. Check Using Schema Markup Validator
   • Visit Schema.org’s Validator.
   • Paste your website URL or the HTML code to see the structured data implemented.
3. Inspect Page Source
   • Right-click on your webpage and select View Page Source.
   • Look for schema markup formats like JSON-LD, Microdata, or RDFa within the HTML.
4. Use Browser Extensions
   • Install extensions like Structured Data Testing Tool by Schema App for Chrome to check schema directly while browsing.
5. SEO Plugins
   • If you use a CMS like WordPress, tools like Yoast SEO or Rank Math can show you the schema included on your site.

Adding schema markup helps your site appear more prominently in search results, enhancing visibility and click-through rates!

In digital marketing, schema refers to structured data markup—a form of code added to a website’s HTML—that helps search engines better understand the content on the page. This additional context allows search engines to display enhanced results (also called rich snippets) in search engine results pages (SERPs), which can improve visibility and click-through rates.