Definition
Click-Through Rate (CTR) is the percentage of people who click on your link after seeing it in search results, ads, or emails. It’s calculated by dividing the number of clicks by the number of impressions.
Why It Matters
CTR shows how compelling your titles, descriptions, and ads are. A higher CTR means more people are interested in what you’re offering, which can improve your rankings, lower ad costs, and drive more qualified traffic to your site.
Best Practices
- Write clear, benefit-driven meta titles and descriptions
- Use schema markup to earn rich snippets that attract clicks
- Test variations of ad copy and headlines to improve performance
- Monitor CTR in Google Search Console and ad dashboards
- Match content to searcher intent for better engagement
Common Mistakes
- Using generic or keyword-stuffed titles that don’t spark interest
- Ignoring low CTR pages in Search Console reports
- Overpromising in titles (leading to high bounce rates when users don’t find what they expect)
- Focusing only on impressions and not on whether users actually click
Related Articles
- M is for Meta Titles & Descriptions
- S is for Schema Markup
- V is for Visibility
- Optimize Crawlability and Clickability: Why Sometimes the Best SEO Doesn’t Lead to a Click
From Definitions to Decisions
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