Definition
Pay-Per-Click (PPC) is a digital advertising model where businesses pay a fee each time their ad is clicked. Instead of earning visits organically, you buy them through platforms like Google Ads, Bing Ads, or social media ad networks.
Why It Matters
PPC offers small businesses immediate visibility in front of targeted audiences. It’s measurable, scalable, and allows for precise budget control. When done right, PPC delivers quick leads while complementing longer-term SEO efforts.
Best Practices
- Target specific keywords and audiences to maximize ROI
- Set daily or monthly budget caps to control spend
- Write clear, action-oriented ad copy
- Continuously test and optimize campaigns
- Track conversions, not just clicks
Common Mistakes
- Bidding on broad keywords that waste budget
- Ignoring negative keywords that filter out bad traffic
- Sending traffic to a generic homepage instead of optimized landing pages
- Failing to measure ROI beyond click-through rates
- Treating PPC as a “set and forget” channel
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From Definitions to Decisions
Knowing what Pay-Per-Click (PPC) means is only the first step. The real power comes when you decide how and when to use it in your business. Whether you’re running ads for a seasonal push, testing new keywords, or complementing your SEO efforts, PPC gives you the ability to move fast—if you’re strategic.
Need help turning clicks into customers? Contact KeyBuzz Digital for a free consultation, and let’s build campaigns that convert.