The holiday season is full of traditions, and one of the cheekiest is regifting—taking something great and making it shine for someone else. Repurposing content is the marketing equivalent of regifting, and it’s every bit as resourceful! Instead of starting from scratch, you can take your existing content, give it a holiday glow-up, and share it in new ways to delight your audience.

Not only does repurposing content maximize your impact, but it also saves you valuable time during the busiest season. By repurposing content like blogs, emails and earlier social posts, you can avoid the stress of constantly coming up with new content ideas while making the most of what you already have.

On Day 22 of our Holiday SEOsonal series, we’ll explore how to repurpose content like a pro to save time, boost your marketing efficiency, and spread holiday cheer across your audience.

🎄 Why Repurposing Content Works (Just Like a Thoughtful Regift)

Repurposing content saves time, stretches your resources, and lets you share your best ideas in fresh ways. Like the perfect regift, it’s all about:

• Maximizing Value: Make the most of what you already have.
• Reaching New Audiences: Share your content in formats that connect with different platforms.
• Saving Time: Reduce the pressure to create new content while staying consistent in your messaging.
• Adding a Personal Touch: Tailor your message for the season to keep it relevant and engaging.

🎁 Festive Ways to Repurpose Content

1. Blog Posts Become Social Media Gems

Turn your blog content into bite-sized, shareable social media posts.

• Share tips, quotes, or stats as festive graphics.
• Create a carousel post or holiday-themed infographic to drive engagement.

Example: A blog post on “Holiday Marketing Tips” becomes a series of LinkedIn posts highlighting one tip per day. Sound familiar?

2. Videos Get a Festive Trim

Shorten longer videos into attention-grabbing clips for social media.

• Create quick how-tos, teasers, or holiday greetings from existing footage.
• Add festive music, overlays, or animations to give it holiday sparkle.

3. Turn Blogs into Email Campaigns

Take your blog posts or guides and craft them into a series of holiday emails.

• Break down content into themes like “Holiday Countdown Tips” or “Stocking Stuffer Ideas.”
• Link back to the full content on your site to drive traffic.

4. Convert Data into Visuals

Take stats, insights, or surveys and transform them into eye-catching infographics.

• Add festive colors, seasonal icons, and holiday cheer to make them shareable.
• Post them on platforms like Pinterest, LinkedIn, or your blog.

5. Bundle Content into a Holiday Gift Guide

Combine several related blog posts, tips, or case studies into a downloadable holiday guide or eBook.

• Offer it as a festive freebie in exchange for email signups.
• Wrap it in a cheerful design to make it feel like a gift to your audience.

🌟 Bonus Tip: Refresh Evergreen Content

Like regifting a timeless classic, take your evergreen content and add a seasonal spin:

• Sprinkle in holiday-specific keywords.
• Update visuals with festive decorations.
• Adjust calls-to-action for the holidays, like “Find Your Perfect Holiday Gift!”

🎅 Repurpose Content to Regift for Maximum Impact

Repurposing content is the marketing equivalent of thoughtful regifting—it saves time, spreads cheer, and maximizes your holiday impact. With a little creativity, you can transform your existing content into festive campaigns that connect with your audience and amplify your reach.

📣 Need help crafting campaigns that convert? Contact KeyBuzz Digital for a free consultation, and let’s make your holiday marketing season bright!