Digital Due Diligence Audits
See the Full Picture Before You Invest
Whether you’re acquiring a new property, taking over management, or assessing performance, your digital presence is a critical part of the puzzle.
With a Digital Due Diligence Audit from KeyBuzz Digital, you’ll get clear, actionable insight into how a hotel’s online presence is performing—and what opportunities or red flags may be hiding beneath the surface.
Educate: What You Don’t See Can Hurt You
On the surface, a property might look fine. But behind the scenes, it could be losing thousands in direct bookings due to:
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Poor SEO and content gaps
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Outdated listings or brand compliance issues
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Broken links or slow mobile performance
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Mismanaged OTAs, social media, or paid campaigns
I dig deep into the platforms, profiles, and performance metrics to uncover what’s working—and what needs immediate attention.
Empower: Make Smart Moves with Confidence
You deserve more than a surface-level checklist.
I provide a comprehensive audit that helps you:
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Understand current visibility and traffic drivers
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Evaluate local market competition
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Identify missed revenue opportunities
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Assess brand compliance and optimization gaps
Whether you’re preparing for a handover or planning a turnaround strategy, you’ll walk away with clarity and a path forward.
Execute: From Insight to Impact
No fluff. No filler. Just the real story your digital data is telling.
Your audit includes:
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A full review of web presence, SEO, listings, and brand assets
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A red/yellow/green snapshot of where things stand
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Strategic recommendations developed with the next step in mind
Every audit is completed with a focus on action. Each insight is connected to a clear recommendation—so you’re not just told what’s wrong, you’re shown exactly how to fix it.
Whether you move forward with internal teams or bring me in to support implementation, you’ll have a ready-to-execute roadmap to elevate performance fast.
How can this digital due diligence report help me make better investment decisions?
By providing a clear picture of the target property’s digital health, our report empowers you to:
- Identify hidden risks such as website performance issues, outdated marketing tools, or poorly optimized OTA listings.
- Uncover revenue opportunities by identifying areas where the target can improve its online presence and drive more bookings.
- Negotiate with confidence during acquisition or opening discussions, backed by data-driven insights.
- Plan for a smooth integration of the target’s online presence with your existing digital marketing strategy.
What are the benefits of using KeyBuzz Digital for my digital due diligence process?
Our team of hospitality industry veterans goes beyond just data. We offer:
- Expert guidance: We’ll walk you through the report, translate the findings into actionable insights, and answer your questions.
- Industry knowledge: We understand the unique challenges and opportunities of the hospitality industry.
- A comprehensive approach: We analyze all aspects of the target’s digital presence, not just financial metrics.
Is the Digital Presence Report only offered for hospitality clients?
No, the Digital Presence Report is a versatile tool that can be customized for businesses across all verticals. While the example above highlights Online Travel Agencies (OTAs) for hospitality clients, we can tailor the strategic partner review section to analyze the relevant online channels crucial to your industry. For instance, if you’re evaluating a retail business, we might analyze their performance on e-commerce platforms or industry-specific marketplaces.
How much does the Digital Presence Report cost?
The cost of the report depends on the specific needs of your project. Contact KeyBuzz Digital today for a free consultation and quote.
Do you offer other services besides digital due diligence reports?
Yes! KeyBuzz Digital offers a wide range of digital marketing services for the hospitality industry, including:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay-Per-Click (PPC) Advertising
- Website Design and Development
- Email Marketing
- Social Media Marketing
- Online Reputation Management
- Digital Marketing Training
- Hotel Marketing Task Force/ Project work
- Hotel Brand Site Optimization
What brands have you worked with at KeyBuzz Digital?
Due to client confidentiality agreements, we can’t disclose specific names. However, we can share our extensive experience in the hospitality industry. KeyBuzz Digital has a proven track record of success working with major hotel chains like Marriott, Hilton, IHG, and Hyatt. Additionally, we have firsthand experience with Choice Hotels and Wyndham Hotels & Resorts, understanding the unique needs of both large and independent hotel groups.
What digital marketing platforms are you familiar with?
Our team stays at the forefront of hospitality technology. We have hands on experience leveraging many of the leading digital marketing platforms, including:
- Booking Engines: Synxis, iHotelier, Windsurfer and others
- Channel Management Systems (CMS): Milestone, Vizergy, Cendyn, Tambourine and WordPress
How can KeyBuzz Digital Marketing & Consulting help independent hotels?
We understand the distinct challenges faced by independent hotels. Our team is familiar with popular website creation and management platforms, which are often used by independent properties. We can analyze your website’s performance, user experience, and search engine optimization (SEO) to ensure you’re attracting and converting potential guests effectively.
By leveraging our expertise in these areas, we can help independent hotels compete effectively in the digital landscape and maximize their online presence.
I have a question that's not listed here. How can I reach you?
Contact KeyBuzz Digital today! We’re happy to answer any questions you have about our Digital Presence Report or other services.
Acquiring or repositioning a hotel?
Let’s make sure the digital side isn’t what holds you back.
