Juggling the demands of customer satisfaction, staffing, and staying ahead of the competition is a constant reality for businesses. Keeping your website updated might seem like a minor detail in this whirlwind. However, the unseen technical aspects that power your online presence can silently impact your site’s performance, legal compliance, and accessibility.

Don’t let your website, your primary marketing tool, become a hidden liability.

Just like you wouldn’t travel across state lines without checking your car, your website needs routine maintenance to function properly and securely. Here’s why regular website health checks are essential:

  • Compliance Concerns: Online privacy laws, including ADA (Americans with Disabilities Act) regulations and state-specific data privacy laws like California, Colorado, and Virginia’s, are constantly evolving. Regular audits ensure your website adheres to these regulations, regardless of your physical location. This helps you avoid potential legal issues.
  • Security Threats: Hackers are always searching for website vulnerabilities. Health checks can identify and address these weaknesses, protecting your business and customer data.
  • Accessibility for All: An ADA-compliant website ensures everyone can access and navigate your content. Health checks can identify areas that might hinder accessibility for users with disabilities.
  • Performance Enhancements: Is your website slow or bogged down by images? Health checks can find and resolve these issues, ensuring your site runs smoothly and provides a positive user experience. This translates to happier visitors and potentially higher conversions.
  • Search Engine Optimization (SEO): Health checks can optimize your website for search engines, making it more visible to potential customers and boosting your ROI (Return on Investment).

Think of website health checks as preventive maintenance for your digital presence. It’s a proactive approach that saves you time, money, and future headaches.

Are you unsure if your current website vendor is addressing all these critical areas?

In our previous blog article,Is Your SEO Provider Effective? 10 Key Questions to Ask“, we provided valuable questions to help you evaluate your current partnership. But website health goes beyond SEO. Consider these additional factors:

  • Compliance Expertise: Does your vendor stay updated on evolving legal regulations and industry best practices for website compliance?
  • Security Measures: What security protocols does your vendor implement to safeguard your website from cyberattacks?
  • Accessibility Audits: Does your vendor offer accessibility audits to ensure your website caters to users with disabilities?
  • Performance Monitoring: Does your vendor proactively monitor website performance and identify areas for improvement?

By asking these questions and ensuring your vendor addresses these aspects, you can be confident your website is functioning at its best.

Don’t have a full-time marketing team? KeyBuzz Digital offers fractional coverage solutions! We provide website audits, ongoing maintenance, and project support. Let us take the wheel and ensure your website is a powerful marketing tool, not a hidden threat.

Ready to take control of your digital footprint? Contact KeyBuzz Digital today for a free consultation. We’ll assess your current website, discuss project work or short-term contract options, and help you get the most out of your online marketing efforts. Don’t let your website become a liability. Schedule your free audit today and ensure your digital storefront is secure, compliant, accessible, and ready to attract new business!

KeyBuzz Digital Marketing Services and Consulting
author avatar
KeyBuzz Digital
Keith, the founder of KeyBuzz Digital, leads a digital marketing agency that helps businesses of all sizes grow their online presence and reach their target audience. Specializing in hospitality marketing, we offer services including SEO, PPC advertising, social media marketing, content marketing, and reputation management. Contact Keith to enhance your digital strategy and achieve your marketing goals.

Discover more from KeyBuzz Digital Marketing Services & Consulting

Subscribe now to keep reading and get access to the full archive.

Continue reading