Welcome back to the ABCs of SEO! Today, we’re tackling an issue that can make or break your website’s performance—Page Speed.
Page speed isn’t just about seconds—it’s about microseconds and nanoseconds. The changes you make to optimize speed happen at levels your customers may never even notice, but search engines do. Google evaluates load time in fractions of a second, and those tiny differences could mean the difference between ranking on page 1 or page 4. Even if your site feels ‘fast enough’ to users, shaving off milliseconds can have a measurable impact on visibility and rankings.
A slow website isn’t just annoying for visitors—it’s a direct signal to search engines that your site isn’t providing the best user experience. And when Google isn’t happy, your rankings suffer. Let’s break down why page speed matters, how it connects to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and what you can do to speed things up.
Why Page Speed Matters
User Experience (UX) & Conversions
- First impressions matter – If your site takes more than 3 seconds to load, most visitors will leave.
- Bounce rates increase – Slow pages frustrate users, leading them to click away before engaging.
- Higher conversions – Faster sites keep users engaged and more likely to complete purchases, form submissions, or bookings.
SEO & Google Rankings
- Google uses Core Web Vitals to measure page speed and overall user experience.
- Sites with slow load times may be penalized in search rankings.
- Faster pages improve crawl efficiency, helping Google index your site more effectively.
How Page Speed Ties into E-E-A-T
Google prioritizes trustworthy, authoritative, and user-friendly content. A slow website reduces trust by making users doubt your credibility. Here’s how page speed fits into E-E-A-T:
- Experience: If visitors have a frustrating experience due to slow load times, they’re unlikely to return.
- Expertise: Fast, well-structured sites demonstrate professionalism and technical expertise.
- Authoritativeness: Google favors websites that provide quick, accessible information.
- Trustworthiness: A slow site may indicate outdated technology, making users hesitant to share personal data or make transactions.
How to Check Your Website’s Speed
Before you fix your site, you need to measure its speed. Here’s how:
- Google PageSpeed Insights – Get a free performance report and suggestions for improvement (PageSpeed Insights).
- GTmetrix – Provides detailed insights into load times and technical optimizations.
- Lighthouse (Chrome DevTools) – Run an audit directly in your browser to analyze performance.
- WebPageTest – Offers advanced speed testing, including mobile and international performance.
Quick Fixes to Improve Page Speed
✅ Optimize Images – Compress and resize images using tools like TinyPNG or WebP format.
✅ Minimize Code – Remove unnecessary JavaScript, CSS, and HTML.
✅ Enable Browser Caching – Store frequently accessed elements to speed up load times for returning visitors.
✅ Use a Content Delivery Network (CDN) – Distribute site content across multiple servers to load faster.
✅ Reduce Server Response Time – Upgrade hosting plans or switch to a faster provider.
✅ Lazy Load Content – Load images and videos only when they come into view.
Final Thoughts
Page speed isn’t just about keeping users happy—it’s a direct ranking factor that affects SEO, trust, and conversions. A well-optimized site is fast, reliable, and better positioned to succeed in search results.
📢 Next up: Q is for Quality Content—because great SEO starts with valuable, engaging information. Stay tuned!
