Hotels that use extended marketing services like TravelAds on Expedia can amplify the billboard effect. These paid advertisements boost visibility by promoting the hotel at the top of search results or in targeted placements, attracting even more potential guests.
Benefits of the Billboard Effect with TravelAds:
- Increased Visibility: TravelAds place your hotel in front of a larger audience, driving more traffic to both your Expedia listing and your website.
- Enhanced Credibility: Seeing your hotel promoted on a trusted platform like Expedia builds trust and encourages travelers to research further.
- Boosted Direct Bookings: More travelers discover your hotel on Expedia but choose to book directly if they find better deals or added perks on your site.