What does “Omnichannel” mean?

Question

Accepted Answer

Omnichannel simply means offering a smooth and joined-up experience for your customers across all channels, whether that’s online (website, social media) or offline (storefront, phone call).

Think of it like a well-designed park with different pathways. No matter which path a visitor takes, they can still get where they want to go and have a good experience.

Omnichannel helps ensure your customers have that same positive experience, no matter how they interact with your business.