what is schema in digital marketing?

Q: what is schema in digital marketing?

In digital marketing, schema refers to structured data markup—a form of code added to a website's HTML—that helps search engines better understand the content on the page. This additional context allows search engines to display enhanced results (also called rich snippets ) in search engine results pages (SERPs), which can improve visibility and click-through rates.

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In digital marketing, schema refers to structured data markup—a form of code added to a website's HTML—that helps search engines better understand the content on the page. This additional context allows search engines to display enhanced results (also called rich snippets) in search engine results pages (SERPs), which can improve visibility and click-through rates.