What is the billboard effect on Expedia?

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[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]The billboard effect on Expedia refers to the phenomenon where a hotel's listing on Expedia and other Online Travel Agencies (OTAs) increases direct bookings on the hotel’s website. Travelers often discover hotels while browsing Expedia, then visit the hotel’s website to learn more or book directly.[/et_pb_text][/et_pb_column] [/et_pb_row] [/et_pb_section]