Your Boss Said to “Group Up”… Now What?

A Digital How-to Guide to Growing Group Leads

But what happens when your boss throws down the gauntlet and tasks you with “grouping up”? …. This is your moment to shine!

Decoding the Directive and Setting the Stage

Before diving into action, ensure you understand your boss’s directive. Is it about corporate gatherings, weddings, conferences, or a mix of events? Align your efforts with your hotel’s vision and goals.

Crafting Your Strategic Blueprint

Develop a comprehensive strategy that defines your target audience, sets ambitious goals (bookings, revenue targets, etc.), and creates a clear timeline. This blueprint will guide your efforts through each stage.

Envisioning Irresistible Packages

Design attractive group packages that offer real value to potential clients. Think of enticing room rates, complimentary event spaces, exclusive perks, and unique experiences that set your hotel apart.

Embracing the Power of Digital Marketing

Use digital marketing to amplify your group offerings. Create captivating landing pages, craft tailored social media campaigns, and use precision-targeted email marketing to engage potential clients.

Reviewing, Updating, and Expanding Your Digital Assets

Selling events is about helping customers visualize their event at your property. Update your imagery if it no longer impresses. Work with event photographers and explore new media options. Investing in quality visuals can pay off with just one successful event.

Personalization: Your Secret Weapon

Reach out to your existing clients and prospects with personalized pitches. Showcase how your bespoke group solutions can meet their specific needs and exceed expectations.

Teaming Up with Event Planners

Collaborate with experienced event planners to ensure every detail is covered. Their expertise can turn complex planning into seamless execution, impressing your clients.

Crafting Unforgettable Experiences

Go beyond standard offerings. Collaborate with culinary experts to create custom menus, team up with local attractions for exclusive experiences, and offer unique amenities that make your event memorable.

Auditing Your Competitors

Identify who typically wins the group contracts you lose. What are they doing online? Are they running special promotions or packages? Conduct a Google search for venues in your market to see who’s at the top. Sometimes, the competitor stealing your group business might not even be another hotel.

Celebrating Success and Sharing the Story

When your event is a success, celebrate and share it. Highlight the event’s positive impact on your hotel’s reputation and revenue across your digital platforms.