Elevate your holiday events with KeyBuzz’s expert digital marketing strategies
4. See what People are Searching for and Align
One does not need to do an extensive content management research project to see what are top search items for your market. Google’s own auto-fill capabilities suggests to users what are some long tail key words they may be interested in to further idenitify what they are looking for. Looking at exmaple below, you can see a recommendations inlcude hotels with free parking, balconies, free airport shuttle service, and many more. Looking at these update your content focus and strategies to speak to those travllers. Update your main room imagery to showcase the amenities they are looking for rather than the normal “standard kong bed” room shot that is likley platsered all over the internet and everywhere you turn up. One does not need to remove the image, just modify the image sort order.
5. Offer exclusive discounts and packages
It is well anticipated that as soon as some of the readers get to this point, they will rear back and attest to high heavens that “Packages don’t book! So why should I do it?” If you are one of them, you wont be the first nor the last . To you, I point out that the while they may not book
a) Specials and Packages pages are almost always in the Top 5, if not Top 3 of website pages viewed. A high percentage of visitors go to, and as a result many of them may actually click on the booking engine to get rate. If they do not convert than, perhaps, at least for a small percentage of these users it is more a revenue management/ pricing issue and not customer lack of interest.
b) Visitors may have starteted to book based on interest in package but due to whatever thier reason, they closed on BAR or other rate. So while “packages may not convcert” they can lead to increased bookings”
BuIlding on #4, if people are looking for free parking or free breakfast, perhaps you do not have to give that amenity away, as much as just offer it at a disocunt. Breakfast for $1 is a very popular offer, and drives strong conversions.
If we again lean into assumption that most holidayt travelers are family/ budget focused travelers, a full service hotel in a market with a high percentage of select services is at a competitive advnatage because “everyone loves those waffles” and Free Breakfast hotels offer something standard you don’t, simply audit your package mark ups. Dop the $25 breakfast package mark up to $5, or use the $1 example and be more competitive. The net after package inclusion is backed out may be a bit, but it will also be higher than a booking from Hotwire or Expedia. So you may get a nice bump in both occupancy and ADR – a true Christmas miracle
6. Countdown Campaigns, Limited-Time Offers, Interactive Contests, and Giveaways
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